MK Café decided to extend their portfolio with whole bean variants.
Spring/Summer 2012 was a significant season for the Polish beer Industry.
Prince Polo is the iconic brand on the Polish confectionery market.
Krakuski is a brand boasting over 100-years of tradition.
DecoMorreno brand is famous in Poland mainly for its dark cocoa.
New variants of basic products extend companies’ portfolios
The senses quickly get used to constant stimuli. Therefore, stimuli must be modified.
One clear system instead of multi-colored variety. Something to enhance the brand.
This brand consists of many flavor variants. In the end, this advantage actually started to cause… problems.
The Macao brand was in the background of the category of premium ice creams.
A limited edition which announced a new brand strategy.
A change in brand strategy also requires a change in packaging.