MK Café decided to extend their portfolio with whole bean variants.
DecoMorreno brand is famous in Poland mainly for its dark cocoa.
New variants of basic products extend companies’ portfolios
The Macao brand was in the background of the category of premium ice creams.
A change in brand strategy also requires a change in packaging.
Among children’s treats are rarely found carrots or peas. Nonetheless…
The only Icelandic fish oils on the Polish market were not fully exploiting their competitive advantage.
A major redesign … done only for pleasure.
How to avoid brand cannibalization and get a new group of customers?
The Pudliszki brand needed changes. But loyal customers absolutely didn’t want changes.
Multivitamol was using a design and brand hero which were behind current trends.
Launching a new product on the tight shelf of lozenges.