MK Café decided to extend their portfolio with whole bean variants.
Krakuski is a brand boasting over 100-years of tradition.
DecoMorreno brand is famous in Poland mainly for its dark cocoa.
New variants of basic products extend companies’ portfolios
The senses quickly get used to constant stimuli. Therefore, stimuli must be modified.
One clear system instead of multi-colored variety. Something to enhance the brand.
The Macao brand was in the background of the category of premium ice creams.
A change in brand strategy also requires a change in packaging.
Among children’s treats are rarely found carrots or peas. Nonetheless…
A major redesign … done only for pleasure.
The Pudliszki brand needed changes. But loyal customers absolutely didn’t want changes.
Fantasia chocolate struggled with a problem of being misperceived in terms of positioning.