MK Café decided to extend their portfolio with whole bean variants.
Krakuski is a brand boasting over 100-years of tradition.
DecoMorreno brand is famous in Poland mainly for its dark cocoa.
New variants of basic products extend companies’ portfolios
The senses quickly get used to constant stimuli. Therefore, stimuli must be modified.
One clear system instead of multi-colored variety. Something to enhance the brand.
This brand consists of many flavor variants. In the end, this advantage actually started to cause… problems.
The Macao brand was in the background of the category of premium ice creams.
Among children’s treats are rarely found carrots or peas. Nonetheless…
The only Icelandic fish oils on the Polish market were not fully exploiting their competitive advantage.
A major redesign … done only for pleasure.
Even within a strict framework, there is always potential for change and improvement.