MK Café – coffees of the world

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MK Café decided to extend their portfolio with whole bean variants.


DecoMorreno

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DecoMorreno brand is famous in Poland mainly for its dark cocoa.


3 flavors of Absolwent

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New variants of basic products extend companies’ portfolios


Dr. Oetker

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One clear system instead of multi-colored variety. Something to enhance the brand.


Macao

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The Macao brand was in the background of the category of premium ice creams.


Milka. Dare to…

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A limited edition which announced a new brand strategy.


Bonduelki

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Among children’s treats are rarely found carrots or peas. Nonetheless…


Lysi. Icelandic fish oil

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The only Icelandic fish oils on the Polish market were not fully exploiting their competitive advantage.


Valbon

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A major redesign … done only for pleasure.


Cholinki

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Even within a strict framework, there is always potential for change and improvement.


Choligrip

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Building a brand which benefits from the reputation of Cholinex while clearly expressing its own identity.


Pyszny Duet

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How to avoid brand cannibalization and get a new group of customers?