Prince Polo XXL

Client:
Mondelēz 
Region:
Poland
Categories:
FMCG
Range of services:
Packaging design

Iconic wafer

Prince Polo is the iconic brand on the Polish confectionery market, well known and appreciated for generations. But the competition is getting stronger and stronger every year, and is acting to weaken the brand’s position. To meet that challenge, the owners of Prince Polo do their best to meet consumers’ needs. For instance, they are marketing new variations of basic products and limited editions.

Sweet message

Working on layouts for two packages of Prince Polo XXL – coconut and caramel – we designed a lucid, eye-catching and appetising visual message. This is a great convenience for consumers who have to deal with so many similar products on the shelves. What is important is that the new layouts keep the main components of brand identity, yet at the same time are distinguishable from the classic wafer Prince Polo.





  • Execution

  • Cholinki

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    Even within a strict framework, there is always potential for change and improvement.

    Macao

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    The Macao brand was in the background of the category of premium ice creams.

    Multivitamol

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    Multivitamol was using a design and brand hero which were behind current trends.

    Alpen Gold

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    A change in brand strategy also requires a change in packaging.