A brand under the sign of the fern

Lipiec 2012
The water market in Poland is certainly a difficult market and highly competitive – with a few leaders and lots of smaller players, with additional segments of local products and brands. Therefore, work on the brand Białowieski Zdrój, belonging to Hoop Polska, required a very analytical approach to precisely fit the new water into the unoccupied space in the landscape of brands. The effects are already visible in the sales network – of particular interest are the original flavors: chamomile and lemon balm.
Read more about Białowieski Zdrój…


Dr. Oetker

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One clear system instead of multi-colored variety. Something to enhance the brand.

Multivitamol

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Multivitamol was using a design and brand hero which were behind current trends.

Lysi. Icelandic fish oil

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The only Icelandic fish oils on the Polish market were not fully exploiting their competitive advantage.

Macao

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The Macao brand was in the background of the category of premium ice creams.