MK Café – coffees of the world

mk-cafe-ziarnista-ico

MK Café decided to extend their portfolio with whole bean variants.


Prince Polo XXL

prince-polo-ico

Prince Polo is the iconic brand on the Polish confectionery market.


Krakuski

krakuski-ico

Krakuski is a brand boasting over 100-years of tradition.


DecoMorreno

decomorreno-ico

DecoMorreno brand is famous in Poland mainly for its dark cocoa.


Tartare

tartare-ico

The senses quickly get used to constant stimuli. Therefore, stimuli must be modified.


Dr. Oetker

dr-oetker-ico

One clear system instead of multi-colored variety. Something to enhance the brand.


Danio

danio-ico

This brand consists of many flavor variants. In the end, this advantage actually started to cause… problems.


Macao

macao-ico

The Macao brand was in the background of the category of premium ice creams.


Milka. Dare to…

milka-ico

A limited edition which announced a new brand strategy.


Alpen Gold

alpengold-ico

A change in brand strategy also requires a change in packaging.


Valbon

valbon-ico

A major redesign … done only for pleasure.


Pyszny Duet

pyszny_duet-ico

How to avoid brand cannibalization and get a new group of customers?