Tartare

Client:
Bongrain
Region:
Poland
Categories:
FMCG
Milk

Appetite improvement

Package improvement in the food segment usually arises from the need to improve communication of some core brand value or product feature. Design treatments emphasizing aspects such as modernity and tastiness quickly become neutralized because they are extremely dependent on fashion. Therefore Bongrain, to maintain the strong position

of their Tartare Delikatny line of cheese spreads, needed at one point to perform such an improvement.

More natural

The agency’s task was to change the product’s art and visualization, along with refreshing the layout. It was vital to emphasize the deliciousness and clear relationship to its natural origin.

Cleanly and clearly

Deliciousness is first of all a well-shot photo, shown close up to focus the customer’s attention on the tastiest elements. And because additional flavor ingredients create the taste to a large degree, they have a very important place in the new layout. Photographs of idyllic landscapes were also added to emphasize the connection with nature. Everything is illuminated with very prominent logos and clear branding.






  • Execution

  • Macao

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    The Macao brand was in the background of the category of premium ice creams.

    Dr. Oetker

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    One clear system instead of multi-colored variety. Something to enhance the brand.

    Alpen Gold

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    A change in brand strategy also requires a change in packaging.

    Choligrip

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    Building a brand which benefits from the reputation of Cholinex while clearly expressing its own identity.