Krakuski

Client:
Bahlsen 
Region:
Categories:
FMCG
Sweets

Sweet tradition

Krakuski is a brand boasting over 100-years of tradition. Consumers appreciate the brand for its rich portfolio, the highest quality and proven, natural recipes. But these days, the mentioned attributes are not enough to gain competitive advantage in the market. That’s why brands have to build catchy stories around their products and make their fans emotionally involved. That was the reason for refreshing Krakuski’s brand identity.

Lifting with pleasure

The new brand identity and packaging communication prepared by our agency for Krakuski fits within the creative concept of ‚the small rites of pleasure’. Its core idea is that cookies are a delicious addition to everyday life. The addition intensifying positive

emotions experienced at moments of being alone, e.g. when reading a book, or spent with friends. The use of attractive graphics helped us build a coherent story saying that Krakuski are good for every occasion. The brand’s tradition and place of origin are emphasized by the refreshed logo with date of its foundation and architectural symbols of Cracow. The quality aspect is stressed with a special icon „Guarantee of Quality by Krakuski”.

Ordered architecture

Alongside having built a catchy and pleasurable story, we ordered the brand architecture. The new branding solutions are flexible and facilitate placing new products in the market.






  • Execution

  • Multivitamol

    multivitamol-ico

    Multivitamol was using a design and brand hero which were behind current trends.

    Carbo Medicinalis

    carbo-ico

    Carbo medicinalis had to change from a generic product to a brand.

    Patros

    patros-ico

    Adaptation of a universal design with a Mediterranean theme for the local market.

    Milka. Dare to…

    milka-ico

    A limited edition which announced a new brand strategy.