A brand under the sign of the fern

Lipiec 2012
The water market in Poland is certainly a difficult market and highly competitive – with a few leaders and lots of smaller players, with additional segments of local products and brands. Therefore, work on the brand Białowieski Zdrój, belonging to Hoop Polska, required a very analytical approach to precisely fit the new water into the unoccupied space in the landscape of brands. The effects are already visible in the sales network – of particular interest are the original flavors: chamomile and lemon balm.
Read more about Białowieski Zdrój…

Farm Frites


Farm Frites was a strong brand in the HoReCa segment, but unknown in the consumer segment.

Carbo Medicinalis


Carbo medicinalis had to change from a generic product to a brand.

Dr. Oetker


One clear system instead of multi-colored variety. Something to enhance the brand.



Adaptation of a universal design with a Mediterranean theme for the local market.