A successful transformation

Styczeń 2013

Fish oil makes us think of tradition, as well as effective but perhaps slightly forgotten methods of boosting the immune system. Additionally it reminds us of the sea and of course fish, a symbol of health. It is no wonder that Lysi fish oils have incorporated all of these values into their brand strategy, in addition to their connection with Iceland, the place where they are produced. But the packaging was not clearly communicating the key features of the brand, a situation which we believe we have improved.

Read more about the rebranding of Lysi…



Milka. Dare to…

milka-ico

A limited edition which announced a new brand strategy.

3 flavors of Absolwent

absolwent-icoon

New variants of basic products extend companies’ portfolios

Multivitamol

multivitamol-ico

Multivitamol was using a design and brand hero which were behind current trends.

Białowieski Zdrój

bz-ico

The majority of mineral water products have mountain-themed branding. Can another way be found?