A successful transformation

Styczeń 2013

Fish oil makes us think of tradition, as well as effective but perhaps slightly forgotten methods of boosting the immune system. Additionally it reminds us of the sea and of course fish, a symbol of health. It is no wonder that Lysi fish oils have incorporated all of these values into their brand strategy, in addition to their connection with Iceland, the place where they are produced. But the packaging was not clearly communicating the key features of the brand, a situation which we believe we have improved.

Read more about the rebranding of Lysi…

Farm Frites


Farm Frites was a strong brand in the HoReCa segment, but unknown in the consumer segment.



Even within a strict framework, there is always potential for change and improvement.



This brand consists of many flavor variants. In the end, this advantage actually started to cause… problems.

Carbo Medicinalis


Carbo medicinalis had to change from a generic product to a brand.