Styczeń 2013
BoboVita’s nutritional products for children and babies have been well known for years and highly valued by successive generations of mothers. The brand, constantly growing with more and more new products, required revitalization to remain among the leading brands in its category in the changing market situation. Its packaging redesign was aimed to create a new brand image – friendly for children and helpful for their mothers: an innovative brand, trustworthy, caring for the highest quality standards of natural ingredients, and fulfilling all the diverse needs of little ones. The diversity of products also necessitated refreshing the brand architecture, which was losing focus.



Fantasia chocolate struggled with a problem of being misperceived in terms of positioning.



This brand consists of many flavor variants. In the end, this advantage actually started to cause… problems.

Prince Polo XXL


Prince Polo is the iconic brand on the Polish confectionery market.

Farm Frites


Farm Frites was a strong brand in the HoReCa segment, but unknown in the consumer segment.